
Our Vision
Our vision is to empower businesses with the clarity and confidence they need to plan strategically, improve efficiency and drive growth, because we believe informed decision-making is essential to business success.
CLARITY
INTEGRITY
INNOVATIVE
QUALITY
Our Story
OnMetrix was founded by Issy Hayes, a Chartered Accountant with a passion for data, and a wider team with extensive experience across global markets.
Recognising the untapped potential in data, Issy established OnMetrix to empower businesses by turning raw data into actionable insights that drive growth and success.
With a focus on transforming complex data into clear, visualised results, OnMetrix helps businesses of all sizes and industries thrive in a competitive landscape.

Issy Hayes
Founder
I started out as a Chartered Accountant at Ernst & Young LLP where I became fascinated with the level of data businesses had but were not utilising.
My first role in industry was doing just that, an Analytics manager at AO.com. I worked with a vast level of data at AO, from Email campaigns, to delivery capacity optimisation, European pricing strategies to promotion performance.
I brought that information into my role at ArrowXL as Head of Financial Planning and Analytics. That is where I enjoyed working on projects and wanted to apply these learnings and projects to a wider number of businesses, so OnMetrix was born.
Since then I have worked with a vast array of businesses, different reporting constraints, different data sources and different outcomes.
But all backed by Chartered Accounting knowledge, a passion for automation and Power BI and a strong sense of making things easy and manageable for teams, having been one of them before.


Why did you start OnMetrix?
I was fed up of seeing businesses waste hours on messy reports and gut-feel decisions. I knew data could do more, and I wanted to help people actually use it.
What makes you different from other consultants?
I tend to work with Finance leaders given my background at EY and as a Chartered Accountant. I make sure that the numbers make sense and I have a passion for analytics. I don’t disappear after delivery. I stick around, get to know your team, and make sure reporting becomes part of how you actually work, not a fancy file saved on the desktop.
What do you love most about your work?
When a leader sees their new Power BI report for the first time and says, ‘Why didn’t we do this sooner?’ That. Every time.
What kind of clients do you love working with?
People who know data matters – but don’t want to get lost in the weeds. You want answers, not another system to manage.
Why should someone trust you with their reporting?
I’m a chartered accountant, ex-Big 4, and I’ve been where you are as an Analytics Manager and Head of Financial Planning & Analytics. I get the numbers and the pressure. I build tools that make life easier, not harder.