FAQ

I was fed up of seeing businesses waste hours on messy reports and gut-feel decisions. I knew data could do more, and I wanted to help people actually use it.

I tend to work with Finance leaders given my background at EY and as a Chartered Accountant. I make sure that the numbers make sense and I have a passion for analytics. I don’t disappear after delivery. I stick around, get to know your team, and make sure reporting becomes part of how you actually work, not a fancy file saved on the desktop.

When a leader sees their new Power BI report for the first time and says, ‘Why didn’t we do this sooner?’ That. Every time.

People who know data matters – but don’t want to get lost in the weeds. You want answers, not another system to manage.

I’m a chartered accountant, ex-Big 4, and I’ve been where you are as an Analytics Manager and Head of Financial Planning & Analytics. I get the numbers and the pressure. I build tools that make life easier, not harder.